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Located on the western side of the island's narrow isthmus, Kuta Beach is Bali's most famous beach resort destination. Kuta Beach is also minutes away from the Ngurah Rai International Airport in Tuban. The nearby resorts of Tuban, Legian and Seminyak are all within close walking distance.

Once a simple, rustic and quiet fishing village, Kuta Beach has witnessed a transformation over the past years due to the rise of various accommodations, dining and shopping options. The rapid growth owes much to visitors, beachcombers and art lovers from nearby Australia. Expatriates also helped pioneer surfing in Kuta, as well.

Although a rather frenzied traffic scene has become commonplace here, Kuta Beach continues to attract thousands of visitors every year with its unique charm. During the peak season from July to August and the holiday season for Christmas and New Year, Kuta Beach is regularly fully-booked by travellers looking forward to a pleasant and affordable Bali escape.